About

The HCA and Innovation

The Healthcare Communications Association’s (HCA) focus on Innovation began at a time when, for two years in a row, pharma communications had missed out on a grand prix at the Cannes Lions Festival of Creativity. We looked at the talent, passion and creativity in our sector and asked ourselves, ‘Why is this not translating into ground-breaking, industry leading work?’ This set us on a path to help unleash innovation within our sector, initially looking the barriers within Pharma communications, and now through this journal and other initiatives, by helping share experiences and practical insights.